NVIDIA to acquire Ageia (PhysX)

Discussion in 'Tech' started by tweakmonkey, Feb 4, 2008.

  1. tweakmonkey

    tweakmonkey Webmaster Staff Member

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    [nq]SANTA CLARA, CA — FEBRUARY 4, 2008 — NVIDIA (Nasdaq: NVDA), the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.

    “The AGEIA team is world class, and is passionate about the same thing we are—creating the most amazing and captivating game experiences,” stated Jen-Hsun Huang, president and CEO of NVIDIA. “By combining the teams that created the world’s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.”

    “NVIDIA is the perfect fit for us. They have the world’s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,” said Manju Hegde, co-founder and CEO of AGEIA.

    Like graphics, physics processing is made up of millions of parallel computations. The NVIDIA GeForce 8800GT GPU, with its 128 processors, can process parallel applications up to two orders of magnitude faster than a dual or quad-core CPU.

    “The computer industry is moving towards a heterogeneous computing model, combining a flexible CPU and a massively parallel processor like the GPU to perform computationally intensive applications like real-time computer graphics,” continued Mr. Huang. “NVIDIA’s CUDA™ technology, which is rapidly becoming the most pervasive parallel programming environment in history, broadens the parallel processing world to hundreds of applications desperate for a giant step in computational performance. Applications such as physics, computer vision, and video/image processing are enabled through CUDA and heterogeneous computing.”[/nq]
    HotHardware - NVIDIA to Acquire AGEIA TECHNOLOGIES
  2. MSP

    MSP Haunting a dead forum...

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    Fixed. :)

    Honestly though, I had forecast that separate physics acceleration would die like Microsoft Bob. But this purchase could put PhysX in nearly every enthusiast PC on the planet. They just need to shrink it down and fit it on the same card as their GPUs and it would be a done deal.
  3. Chris

    Chris Raptor Jesus

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    New Jersey
    Good, there was no need for a separate card by itself. You can piece the PPU right onto a video card or even onto a motherboard.
  4. namelessentity

    namelessentity Resident Cynic

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    Napa, CA
    They were actually saying that GPU's are getting to the point where they could use extra cycles to do physics. It's probably something similar to buying 3DFX, that way they can implement the stuff they like and dump the bloat.
    I'm excited though, now physics will really get amazing in the next few years.
  5. mistawiskas

    mistawiskas kik n a and takin names

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    Rogue Valley Oregon
    I'm very interested to see where this will go.